London’s Lyaness is due to host a Trailer Happiness-themed night on Tuesday 17 August in order to raise money for the iconic tiki bar’s refurbishment.

London-based PR agency Shift6 has been offering its services free of charge to its independent hospitality clients since bars were permitted to open in the country on 4 July.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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